It's known that no matter what we do, we can't stop time. That’s why it's important to ask yourself, when will you reach your Zero Hour: The point in time at which you’ve truly made it and found success in life? Why keep pushing off that business idea you’ve had for another couple months? What’s stopping you from being successful now? You can’t achieve your dreams if you aren’t even chasing after them. This is what the Zero Hour brand is about: achieving success.

One of the main driving points behind our design philosophy is ensuring that we have a plethora of different wearable color options at an affordable price. We’ve all been in the unfortunate situation where we find a shirt that we love but can’t seem to match it with a single piece of clothing in our closets. Zero Hour intends to allow people to express themselves freely with the designs that they love and with the colors that best resonate with them.